Footwear brand is a broad term that encompasses many different types of shoes. Keds is an American brand of canvas shoes that was founded in 1916 and is now owned by Wolverine Worldwide. PUMA is a German multinational company that designs and manufactures athletic and casual footwear, as well as other sportswear. Avia is an American footwear company that specializes in athletic shoes and was founded in 1979.