The term FOLLOWER AD can be broken down into two parts: 'FOLLOWER' and 'AD'. HOC is the three letter acronym for Head of Communications, a job title typically found in the marketing or communications departments of a company. This position is responsible for overseeing all communication activities, including advertising, public relations, and media relations. The Head of Communications is also responsible for developing and executing strategies to ensure that the company's message is communicated effectively to its target audience.