FLEETING TREND can be defined as a FAD, which is an acronym for 'FAD phenomenon'. A FAD is a short-lived trend that quickly becomes popular and then fades away just as quickly. It is often associated with a particular product or activity that is widely accepted by the public for a brief period of time. Examples of fads include hula hoops, pet rocks, and the Macarena. Fads are usually driven by the media and can be seen as a reflection of the current culture.