Flatter Excessively is a term used to describe the act of praising someone or something excessively. ADULATE is a synonym for this term, and it is defined as to praise or admire someone or something excessively. This type of behavior is often seen in situations where one person is trying to gain favor with another, such as in a job interview or when trying to win over a romantic partner. It can also be used to manipulate people into doing something they may not want to do.