Fish lures, also known as baits, are used to attract fish and entice them to bite. They come in a variety of shapes, sizes, and colors, and can be made from natural or artificial materials. Common types of fish lures include jigs, spoons, spinners, crankbaits, and soft plastics. Each type of lure has its own unique characteristics that make it attractive to fish. Fishing with lures is a popular and effective way to catch fish, and can be used in both freshwater and saltwater environments.