The answer to the crossword for the term 'First Name in Makeup' is Estee. Estee Lauder was a businesswoman and philanthropist who founded the cosmetics company that bears her name. Estee Lauder was born in Queens, New York in 1908 and began her career in the beauty industry in the 1930s. She developed her own line of cosmetics and fragrances, which became popular worldwide. Estee Lauder's products are still widely used today, and her company remains one of the most successful in the beauty industry.