The answer to the crossword for the term 'First Name in Lipsticks' is Estee, with five letters. Estee Lauder is an American cosmetics brand founded by Estee Lauder and her husband Joseph Lauder in 1946. The company has become a leader in the beauty industry, offering a wide range of products including skincare, makeup, fragrances, and hair care. Estee Lauder is known for its iconic lipsticks, which have been popular since the brand's inception.