The term 'FIRST NAME IN HOTELIERS' is solved by the crossword answer 'LEONA' (5 letters). Leona Helmsley was an American businesswoman, real estate investor, and philanthropist. She was known as the 'Queen of Mean' for her reputation of being hard-nosed in business dealings. She was also one of the first female hoteliers in the United States, having owned and operated a number of hotels in New York City. Her first name, Leona, is the answer to the crossword clue.