The answer to the crossword for the term 'FIRST NAME IN BEAUTY' is Estee, with five letters. Estee Lauder was an American businesswoman and co-founder of the cosmetics brand that bears her name. She was one of the first female entrepreneurs to build a global brand, and her company has become one of the world's most recognizable beauty brands. Estee Lauder's products are sold in more than 150 countries around the world.