FICTIONAL SPREAD Crossword Clue

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Crossword Puzzle Infos
Fictional Spread is a term used to describe the use of a fictional character or story in a marketing campaign. The term was popularized by the success of the Tara character, a four-letter name, in a series of advertisements for a popular brand of butter. Tara was used to promote the product as a healthy and delicious spread that could be enjoyed by everyone.
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