FANTA RIVAL is a term used to describe the three major competitors in the orange soda market: NEHI, SUNKIST, and ORANGECRUSH. NEHI is a brand of soft drink that has been around since 1924 and is owned by the Royal Crown Company. SUNKIST is a brand of orange soda that was first introduced in 1979 and is owned by Dr Pepper Snapple Group. ORANGECRUSH is a brand of orange soda that was first introduced in 1911 and is owned by Keurig Dr Pepper. All three brands are popular in the United States and have loyal followings.