A fancy watch is a type of timepiece that is typically more expensive and luxurious than a regular watch. Seiko, Rolex, and CHRONOMETER are all brands of fancy watches. Seiko is a Japanese brand that produces a variety of watches, from affordable to luxury models. Rolex is a Swiss brand that is known for its high-end watches and is considered one of the most prestigious watchmakers in the world. CHRONOMETER is a type of watch that has been tested and certified for accuracy by an official testing institute.