Falsley ingratiating is a term used to describe someone who is excessively friendly or flattering in order to gain favor. The term can also be used to describe someone who is trying to win approval by pretending to be more agreeable than they actually are. The crossword solution SMARMY is an adjective that is used to describe someone who is falsely ingratiating. It is derived from the word 'smarm, ' which means to flatter or act obsequiously.