The hero of the Evil Dead franchise is ASH, a three-letter name. ASH is a stock boy from S-Mart who is thrown into a world of horror when he and his friends accidentally unleash an ancient evil in a cabin in the woods. He is forced to fight off the deadites, demonic creatures that are the result of the evil unleashed, and ultimately save the world. ASH is portrayed by Bruce Campbell and has become an iconic character in the horror genre.