The term ELASTANE BRAND is solved by the crossword solution LYCRA, which is a brand of spandex fiber developed in 1958 by DuPont. It is a synthetic elastane fiber that is lightweight, strong, and flexible, making it ideal for use in clothing and other textiles. LYCRA is now owned by Invista, a subsidiary of Koch Industries, and is used in a variety of products, including swimwear, activewear, lingerie, and hosiery.