The term 'Eisenhower Era Bombs' refers to the Edsels, a brand of car produced by the Ford Motor Company from 1958 to 1960. The Edsels were named after Henry Ford's son, Edsel Ford, and were marketed as a mid-priced car that was intended to compete with other mid-priced cars such as the Chevrolet Impala. Unfortunately, the Edsels failed to capture the public's imagination and were discontinued after only three years of production.