The term E-Tail Giant refers to AMAZON, a 6 letter word. AMAZON is an American multinational technology company based in Seattle, Washington that focuses on e-commerce, cloud computing, digital streaming, and artificial intelligence. It is one of the world's largest online retailers and has become a household name due to its wide range of products and services. AMAZON has revolutionized the way people shop online and has become a leader in the e-tail industry.