A disincentive is an obstacle or DETERRENT that discourages a person from taking a certain action. It can be a financial penalty, a lack of rewards, or any other form of IMPEDIMENT that makes it less desirable to take a certain course of action. The term 'disincentive' is often used in economics and business to refer to policies or practices that discourage people from engaging in certain activities. In the context of this crossword, the solutions IMPEDIMENT (10 letters), DETERRENT (9 letters), DETERRENCE (10 letters), and DISSUASION (10 letters) all refer to different forms of disincentives.