Desirable Quality is a term that refers to the qualities that make something desirable or attractive. The crossword solutions for this term are PLUS (4 letters), ASSET (5 letters), and ALLURE (6 letters). PLUS is an abbreviation of the phrase 'positively unique selling point', which is used to describe a quality that makes a product or service stand out from its competitors. ASSET is a term used to describe something that has value, such as a skill or quality that can be used to benefit a person or organization. ALLURE is a term used to describe something that is attractive or appealing. Together, these three words represent the desirable qualities that make something attractive or desirable.