Crafty E-Tailer is a term used to describe an online retailer that specializes in selling handmade or vintage items. The most popular example of this type of business is Etsy, which is a 4 letter word that fits the crossword solution. Etsy is an e-commerce website focused on handmade or vintage items and supplies, as well as unique factory-manufactured items. It has become a popular platform for artisans and crafters to sell their products to a global audience.