Corporate catchphrases, also known as SLOGANS, are short phrases used to advertise a company or product. They are often memorable and catchy, and can be used to create an emotional connection with the consumer. Examples of corporate catchphrases include Nike's 'Just Do It' and McDonald's 'I'm Lovin' It'. These phrases are designed to create an association between the company and the consumer, and to help the company stand out from its competitors.