The term CONVERSE COMPETITOR refers to four different brands of shoes: KEDS (4 letters), ADIDAS (6 letters), AVIA (4 letters), and PUMA (4 letters). KEDS is an American brand of shoes that was founded in 1916 and is now owned by Wolverine World Wide. ADIDAS is a German sportswear company that was founded in 1949 and is now one of the largest sportswear manufacturers in the world. AVIA is an American footwear company that was founded in 1979 and specializes in athletic and lifestyle shoes. PUMA is a German multinational corporation that was founded in 1948 and is now one of the leading producers of athletic and casual footwear.