A company catchphrase, also known as a SLOGAN, is a phrase or sentence that is used to represent a company's mission, values, or goals. It is typically used in marketing and advertising campaigns to help customers remember the company and its products or services. The term 'SLOGAN' is derived from the Scottish word 'sluagh-ghairm, ' which means 'battle cry.' A company catchphrase is usually short and memorable, and it can be used to create an emotional connection with customers.