The term COMMON TITLE STARTER is a three letter acronym, which stands for CTS. CTS is a type of title used in many different types of media, including books, movies, television shows, and video games. It is typically used to indicate the beginning of a story or plot line, and can be used to help set the tone for the rest of the work. CTS titles are often used to help create a sense of familiarity and recognition for the audience, as well as to give the work a sense of structure and organization.