The term COMMERCIAL COME-ON is a two-word phrase used to describe an ADVERTISEMENT or promotional message that is designed to entice customers to purchase a product or service. The acronym AD, which stands for 'ADVERTISEMENT, ' is often used in conjunction with this phrase. COMMERCIAL COME-ons are typically used by businesses to attract potential customers and increase sales. They can be found in various forms, such as television commercials, radio spots, print ads, and online advertisements.