Cologne brand is a term used to describe a type of fragrance that is typically used as a body spray or aftershave. Two of the most popular cologne brands are Aramis and BRUT, both of which have been around since the 1960s. Aramis is a classic men's cologne with a woody, spicy scent, while BRUT is a more modern scent with a citrusy, floral aroma. LEASE is another cologne brand that has a light, fresh scent.