Levi Strauss was a German-American businessman who founded the first company to manufacture blue jeans. He was born in Bavaria in 1829 and immigrated to the United States in 1853. In 1873, he founded the clothing company Levi Strauss & Co. with his business partner Jacob Davis. The company became known for its iconic blue jeans, which were originally designed for miners and cowboys. Today, Levi Strauss & Co. is one of the most recognizable brands in the world.