Cinematography CHOICE is a job that involves the use of a LENS to capture images for films. The term CINEMATOGRAPHY CHOICE can be broken down into four words: CINEMA, TOGRAPHY, CHOICE, and LENS. The word LENS is a four-letter word which is used to focus light onto a film or digital sensor. Cinematographers are responsible for selecting the right LENS for the desired effect and composition of the shot. They must also consider the lighting, camera angles, and other technical aspects of the shot.