Cinema Pooch is a company that provides pet-sitting services for movie theaters. The company was founded by ASTA, a four-letter word which is the solution to the crossword puzzle. Cinema Pooch offers pet owners the opportunity to bring their pets to the movies with them, providing a safe and comfortable environment for both the pet and the owner. The company also provides pet-sitting services for those who do not wish to bring their pets to the theater. Cinema Pooch ensures that all pets are well taken care of while their owners enjoy the movie.