The term 'Chef Measure' is a reference to the celebrity chef Emeril Lagasse. Emeril is an American celebrity chef, restaurateur, television personality, and author. He is known for his New Orleans-style cuisine and his catchphrase 'Bam!' He has hosted several cooking shows on the Food Network and has written several cookbooks. The term 'Chef Measure' is a play on his name and is used to describe the measurement of ingredients used in cooking.