Cheek enhancer is a type of cosmetic product used to add color and definition to the cheeks. It is commonly referred to as ROUGE, which is a French word meaning 'RED'. ROUGE is a type of cheek enhancer that is applied to the apples of the cheeks to give them a rosy, healthy glow. It can also be used to contour the face, creating a more sculpted look. Cheek enhancer is available in a variety of shades and formulas, from powder to cream, to suit different skin types and preferences.