The term 'brands' can refer to a variety of different things. SEARS (5 letters) is a large American department store chain that has been in business since 1886. KINDS (5 letters) is a term used to describe the various types of products or services offered by a company. MAKES (5 letters) is a term used to describe the specific products or services that a company produces. MARKS (5 letters) is a term used to describe the logos, symbols, or other visual elements associated with a company's products or services. STIGMAS (7 letters) is a term used to describe the negative associations that people may have with certain products or services.