The term BRAND OF FAUX FAT can be answered with the 7-letter word OLESTRA. Olestra is a fat substitute created by Procter & Gamble in the late 1990s. It is made from sucrose and fatty acids, and is used to replace fat in food products. Olestra has been used in a variety of products, including potato chips, french fries, and other snacks. It has been controversial due to its potential health risks, such as gastrointestinal issues.