A brand name is a name, term, design, symbol, or other feature that distinguishes one seller's product from those of others. The most common crossword solutions for the term brand name are ESSO (4 letters), LABEL (5 letters), and TRADEMARK (9 letters). ESSO is an international oil and gas company that has been in operation since 1912. LABEL is a term used to describe a piece of paper, fabric, or other material affixed to a product that identifies its manufacturer or contents. Finally, TRADEMARK is a legal term used to describe a distinctive mark, phrase, or logo that is used to identify a product or service and distinguish it from competitors.