The term BRAND IN ROAD RUNNER CARTOONS is referring to the ACME Corporation, a fictional company that supplies an array of elaborate products and services to the Road Runner and Wile E. Coyote in the Looney Tunes cartoons. The ACME Corporation is known for its wide range of products, from rocket-powered roller skates to giant springs, and is often used as a humorous metaphor for a business that provides absurdly complex or unreliable products.