Avia is a brand of athletic shoes that was founded in 1979 and is known for its lightweight design. Etonic is an American footwear company that specializes in athletic shoes and has been around since 1876. Asics is a Japanese company that produces a wide range of sports equipment and apparel, including athletic shoes. AirJordan is a brand of basketball shoes created by Nike and endorsed by Michael Jordan. NewBalance is an American footwear company that produces a variety of athletic shoes and apparel. All of these brands are big names in the athletic shoe industry.