The term 'Beetle Bailey Superior' refers to the character Sarge, a five-letter word which is the answer to the crossword puzzle. Sarge is a main character in the comic strip Beetle Bailey, created by Mort Walker in 1950. He is a tough, no-nonsense sergeant who runs Camp Swampy, the military camp where the comic strip takes place. Sarge is often seen as a foil to Beetle Bailey, the main character of the comic strip, and is known for his gruff attitude and strict discipline.