The Bard of Avon is a nickname for William SHAKESPEARE, the renowned English playwright and poet. He is often referred to as the greatest writer in the English language and is widely regarded as the world's pre-eminent dramatist. His works have been translated into every major living language and are performed more often than those of any other playwright. The abbreviated form of his name, 'Shak' or 'Shakspeare', is also commonly used.