Auto pioneer Alfieri Maserati was an Italian automotive engineer and entrepreneur who founded the Maserati car company in 1914. He was a pioneer in the auto industry, and his company produced some of the most iconic cars of the 20th century. He was also a successful race car driver, winning several races in the 1920s and 1930s. His legacy lives on today, with Maserati still producing luxury cars that are highly sought after.