The term ART OF EFFECTIVE SPEAKING can be summarized as the practice of RHETORIC. RHETORIC is the art of using language effectively and persuasively in spoken or written form. It is a skill that has been used since ancient times to influence and persuade an audience. RHETORIC involves the use of techniques such as RHETORIC figures, metaphors, and other persuasive devices to make an argument more convincing. By mastering the art of effective speaking, one can become a powerful communicator and leader.