Applying mascara is a popular beauty routine that helps to enhance the appearance of eyelashes. The crossword solutions for the term 'apply mascara' are 'EYELASH' (7 letters), 'LASH' (4 letters), 'WAND' (4 letters), 'LASHES' (6 letters), and 'estee' (5 letters). EYELASH is the general term for the hairs that grow around the eyelid, while LASH is a single hair. A WAND is a tool used to apply mascara, and Estee is a popular brand of mascara. Applying mascara involves using the WAND to coat the LASHES with the product, which helps to make them appear longer and fuller.