The term 'apply liberally' is often used in job descriptions to indicate that a certain amount of effort should be put into the task. In this case, the crossword solutions for the term are 'SLATHER' and 'smearon', both of which mean to spread something thickly or generously. Slathering and smearing are both techniques used to apply a substance liberally, such as paint, cream, or lotion. Therefore, the phrase 'apply liberally' can be interpreted as an instruction to use a generous amount of a certain material when completing a task.