Apple Media Player is a software application developed by Apple Inc. that allows users to play digital media files such as music, movies, and podcasts. It is most commonly known as iTunes, which is the name of the program used to manage and play digital media files on Apple devices. iTunes was first released in 2001 and has since become one of the most popular media players in the world. It is available for both Mac and Windows computers, as well as iOS and Android mobile devices.