The term 'Appealing to the Mind' can be summarized by the word 'COGENT, ' which is a six-letter adjective meaning 'convincing and well-reasoned.' It is often used to describe an argument or idea that is presented in a clear and logical way, making it easy to understand and accept. Cogency is often seen as an important quality in persuasive writing, as it helps to make a case more convincing and appealing to the reader.