The term 'AND SIMPLE PURE' can be broken down into four crossword solutions: MERE (4 letters), CHASTE (6 letters), UTTER (5 letters), and LITERAL (7 letters). MERE means 'nothing more than what is specified; bare and basic'. CHASTE means 'morally pure; innocent and uncontaminated'. UTTER means 'complete; absolute and total'. Lastly, LITERAL means 'exact and accurate; not figurative or metaphorical'. Together, these words describe something that is nothing more than what is specified, morally pure, complete, and exact.