Tony Sarg was an American puppeteer, illustrator, and animator who is best known for his work in the 1930s with the Macy's Thanksgiving Day Parade. He created the first helium-filled balloons for the parade, which have become a staple of the event. He also created the first giant puppet figures for the parade, which were inspired by his marionette shows. Tony Sarg was known as America's Puppet Master for his innovative and creative contributions to the parade.