The Amazon Prime Competitor is Hulu, a four letter streaming service. Hulu is an American subscription video on demand service owned by Walt Disney Direct-to-Consumer & International, a business segment of The Walt Disney Company. It was founded in 2007 and offers ad-supported and subscription video on demand services. Hulu provides access to thousands of TV shows and movies, including original content, as well as live and on-demand programming from more than 60 popular cable channels.