The crossword solution for the term 'Alternative to Tide or Cheer' is ERA, which stands for Environmentally Responsible Alternatives. ERA is a brand of laundry detergent that is made with natural and biodegradable ingredients, making it an environmentally friendly alternative to traditional detergents like Tide and Cheer. It is also free of dyes, fragrances, and phosphates, making it a great choice for those with sensitive skin.