The term ALEXA COUNTERPART refers to the voice assistant Siri, which is a product of Apple Inc. Siri is a virtual assistant that uses natural language processing and speech recognition to answer questions, make recommendations, and perform various other tasks. Siri is available on all Apple devices, including iPhones, iPads, and Macs. Siri is also available on some third-party devices, such as Amazon Echo and Google Home. Alexa is the voice assistant developed by Amazon, and is the counterpart to Siri. Alexa is available on Amazon Echo devices, as well as some third-party devices.