The term AIR FRESHENER'S TARGET can be summarized as the ODOR that an air freshener is intended to eliminate. Air fresheners are products used to reduce unpleasant odors in a room or area, often by releasing a pleasant scent. They are available in a variety of forms, such as sprays, gels, candles, and plug-in devices. The target ODOR of an air freshener is the smell that it is designed to mask or eliminate.